Digital Marketing for Landscapers

Start marketing spring and summer services in January and February when homeowners begin planning outdoor projects. Promote off-season services like snow removal, holiday lighting, and hardscape work during colder months. Maintenance contracts provide recurring revenue year-round. The landscapers who maintain consistent marketing through the slow season are booked solid when spring arrives.

A combination of Google Ads for immediate lead capture, SEO for long-term organic visibility, and social media for showcasing your work. Landscaping is inherently visual, so invest in project photography and post regularly on Instagram and Facebook. Local SEO and your Google Business Profile are critical since most landscaping searches have local intent.

Before-and-after photos are your most persuasive sales tool. Take them for every project using the same angle and similar lighting conditions for maximum impact. Use them on your website gallery, social media, Google Business Profile, and in proposals. A strong portfolio of transformations does more to win new clients than any sales pitch or discount offer.

Yes, especially for service-area pages targeting the specific communities you serve. Create pages for each service you offer in each city or neighborhood. Content about landscaping ideas, plant selection for your climate zone, and outdoor living trends attracts early-stage prospects who become project leads. The compounding effect of SEO is particularly valuable in an industry where customer lifetime value is high.