Digital Marketing for Painters

Interior painting campaigns are the antidote to seasonal slumps. Shift your messaging and ad targeting toward interior projects, commercial work, and cabinet refinishing during colder months. Email campaigns to past customers promoting interior refreshes fill the schedule. Planning your marketing calendar around seasonal shifts ensures you're promoting the right services at the right time.

Before-and-after photos are your single most effective marketing tool. Photograph every job with consistent quality, good lighting and clean compositions. Organize your online gallery by project type: exterior, interior, cabinet, and commercial. Include details like colors used and surface types. Homeowners choosing a painter need visual proof that you deliver quality, and your portfolio provides that proof at scale.

Target keywords specific to your services and location: 'house painters in [city],' 'exterior painting estimates,' and 'cabinet painting near me.' Use image extensions to show your work directly in the ad. Landing pages should feature project photos and a simple estimate request form. Since painting is a considered purchase, retargeting ads that keep your company visible after the first visit are particularly effective.

Follow up with every customer within 24 hours of project completion. Send a text with a direct link to your Google review page. Make it personal by referencing the specific project. Painting projects create a strong emotional response when homeowners see their transformed space, and capturing that moment in a review is worth more than any advertisement. Aim to get a review from every job, not just the ones you think went perfectly.